Toast Made’s creative name was inspired when president, Matias Brecher, realized that the process of creating wood covers for digital devices, which includes engraving, cutting and burning wood, is similar to burning toast. The story began on a roadtrip where Matias and his wife, Jennifer, discovered wooden crafted art for sale in the middle of the High Desert in central Oregon. The couple was inspired to connect natural materials with technology and produce stick-on wood covers. In January of 2012, they launched their business in Portland. Their covers are etched with artwork, fictional characters, and text using sustainable wood ranging from walnut to ebony and ash. Toast Made donates 1% of sales to non-profit organizations and works with Trees for the Future to plant a tree for every cover sold.